Athens, TN, (October 1, 2008) – Mayfield has introduced its three new Collegiate Ice Cream Flavors—and three more reasons for college football fans to cheer the start of the 2008 season.


“The folks at Mayfield are big fans of college football, and we always get excited when it’s time to announce our new Collegiate Flavors,” said Scottie Mayfield, president of Mayfield Dairy Farms. “No matter what school you root for, you’ll enjoy these delicious new flavors. They’re great on game day—and every day in between—and they’re the latest reasons we say it’s not just ice cream, it’s ice creamier.”

Alabama Crimson Tide fans will enjoy Tide Rush ice cream while the Tide is rollin’ down the field. Packaged in a commemorative crimson and white carton – a menacing Big Al is on the front – Tide Rush features rich, creamy chocolate ice cream with a marshmallow swirl and crimson fudgefilled white chocolate footballs.

Tennessee Volunteers fans will be happy to find Rocky Top ice cream in stores near them. Smoky is growling on the front of the Big Orange and white carton, which is filled with yummy chocolate ice cream, a marshmallow swirl, and orange fudge-filled white chocolate footballs.

Finally, fans of the Auburn Tigers will cheer when they discover they can enjoy Aubie’s Choice ice cream while rooting for the Tigers. Featuring chocolate ice cream with a marshmallow swirl and orange fudge-filled white chocolate footballs, Aubie’s Choice’s commemorative blue and orange carton has a Auburn football helmet on the front.

Mayfield’s new Collegiate Flavors are in stores now and available while supplies last throughout the football season. Tide Rush and Aubie’s Choice are available in the state of Alabama, and Rocky Top is available in Tennessee.